Wondershare filmora license11/13/2023 ![]() He got Wondershare to change its tune, though he still has a mess on his hands because of the copyright claim. In the middle is Batal, who basically burned a longtime sponsor out of concern for his audience. Rather than referring to it as an “update,” as every other version of the software had been called, it was now an “upgrade”-which essentially invalidated the licenses for upgrading to this new version. They even did a sponsorship deal with Batal.īut the problem was, the company kept updating the software, and its most recent version, it tried to do something sneaky with the terminology. When YouTuber Daniel Batal, who specializes in tutorials for the very kinds of filmmakers Filmora was looking to target, saw the software, he heavily recommended it to his audience. The lifetime license, just $20 more than the $39.99/year subscription, was clearly the one to get if you were really into this kind of software, as it offered free updates for life. Recently, the company has faced the scrutiny of the YouTube public for its poor handling of a situation regarding the software, which it sold in multiple forms-a SaaS-style subscription model, a multi-user tier, and a single-user lifetime license. ![]() Wondershare, the company that makes the easy-to-use video editing software Filmora, is definitely not looking to be the next National Geographic. (Though, honestly, it doesn’t look like they are still offering it-with the most recent record I can find dating to 2015-which might make sense given the ownership changes Nat Geo has seen in recent years. But when I think of lifetime subscriptions, National Geographic will remain the high watermark. They stopped at some point-the folks at Nat Geo probably figured out that we weren’t the same person, that it might be odd for someone who has been getting these magazines for 20+ years to suddenly be living in a dorm room. ![]() ![]() Eventually, I went away for college, and soon enough … the magazines started coming my way. When he died while I was still in my late teens, the magazines kept coming. I think about how my dad (who had the same first name as me) used to have a lifetime subscription to National Geographic. What does a lifetime license really mean these days? Is it something that is supposed to last many years, or is it intended to eventually expire? A whole lotta people had those National Geographic lifetime subscriptions. ![]()
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